Introduction

Is your email program generating at least 23% of your total ecommerce revenue? That’s the average we’ve seen across industries, with certain top-performing brands generating over 50% of their revenue from a robust email marketing program.

Email may be one of the old schools of the digital marketing world, but it continues to perform well for brands year after year. In 2019, email marketing’s return on investment was 42:1 on average, up from 38:1 the previous year, according to Litmus’ 2019 State of Email Survey.

The inbox has become increasingly competitive though, so you’ll need to devise a strategic email marketing program to stand out from the competition. Luckily, this Ultimate Guide to Ecommerce Emails is the perfect handbook to guide you through developing that masterful email program.

Read the full guide below: