Introduction

Acquiring and retaining loyal customers are the pillars of any successful business. In fact, The Harvard Business Review found that retaining customers who have already converted is 5-25x cheaper than acquiring brand new customers. However, the process can often prove more difficult than initially thought, particularly for new brands. In this guide, you’ll learn how to take your business’ mission and turn it into a desirable brand by connecting with your target audience to foster loyalty and trust.

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