Introduction

Ecommerce businesses wanting to get found online must incorporate thoughtful strategies into their marketing plans. When done well, this process should involve paying close attention to any Search Engine Optimization (SEO) tactics already being employed, as well as considering how these tactics can be adjusted to improve rankings on Search Engine Results Pages (SERPs).

Ensuring that search engines react favorably to online stores is critical. With an estimated 12 to 24 million online shops in operation today, ecommerce businesses already face an enormous amount of competition to attract online buyers. And with an estimated 3.5 billion daily searches on Google alone, aiming for higher rankings in SERPs is a wise move. Aside from giving themselves a leg up on the competition, here are a few additional reasons why ecommerce merchants should invest in their SEO.

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