Introduction

Small- to medium-sized business owners have a lot on their plates every day without having to worry about being web designers, too. The fact is, they don’t have to be. There are many great options when it comes to operating ecommerce websites, from simple templates on hosted sites with robust tools, all the way to agency custom-designed sites that can easily cost tens of thousands of dollars.

Your ecommerce storefront is your business lifeline and should evolve to keep pace with the expectations of today’s consumers. But building and maintaining it doesn’t have to be complicated. In this paper, we’ll explore the seven key elements of a modern website experience and provide insights on how you can easily create customer-pleasing and futureready design with optimized structural principles that will grow your business.

Read the full white paper below: