Introduction

Building a brand for your online business consists of more than just choosing your store’s name and crafting a logo. Great brands have a visual and emotional impact that is able to attract an audience and keep them coming back for more. To achieve this, many business owners rely on creating a brand identity to guide the way they approach the look and feel of their business.

Your brand identity affects every part of your business, from the products you sell to choices you make about your site’s design. Your brand identity should showcase who you are as a company and convince your audience to buy from you instead of your competitors. You don’t have to spend millions to build a brand— you just need a good branding plan.

Luckily, we’ve created this guide to give you an in-depth, step-by-step walkthrough for building your own brand. Work along with our guide on paper or in a digital document, and you’ll be well on your way to establishing a conversionfocused brand.

Read the full guide below: