Introduction
Transforming shoppers into buyers is an ongoing challenge for online retailers. Small- and medium-sized business owners know all too well that high rates of cart abandonment lead to lost revenue, as well as lost opportunities to retain and grow a loyal customer base.
How do you transform more of your shoppers from browsers into buyers? The answer may be your checkout strategy.
As U.S. consumers look for new ways to manage and control their finances, demand is increasing for payment options beyond traditional credit and debit cards. In fact, Mercator research indicates that shoppers frequently abandon a site when their preferred payment method isn't offered.
If your ecommerce business accepts only credit and debit card payments, youre missing out on a significant segment of consumers who prefer other payment alternatives. In response to this shift in consumer preferences, Buy Now, Pay Later (BNPL) options are growing exponentially and actively support the revenue and business goals of SMB merchants.
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