Introduction

Ecommerce product videos have come a long way since the days of the amateur unboxing video on YouTube. Consumers today are better informed than ever before, and this abundance of information has turned every purchase into a reconnaissance mission. Many people won’t even think about adding a product to their shopping cart until they’ve conducted enough research that they can be certain they’re making the best possible purchase.

This means it’s up to you to convince customers that your product is the best they can buy. That’s where product videos come in. Video can bring a product to life in the eyes of the consumer in a way that text and photography can’t. In fact, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

Creating video can seem intimidating and out of reach. But nowadays, you don’t need to be a pro to shoot great content. As an ecommerce store owner, you have the power to create your own product videos. Read on as we walk you through everything you need to create compelling product videos for your ecommerce site.

Read the full guide below: