Introduction

When you first open an online store, you know you need to find new customers—but where do those people come from? Savvy ecommerce marketers have the answer: they steal them right from their competitors.

Your competitors have already done the hard work of identifying and attracting qualified customers, so it makes sense for you to build off of their success to create your own customer base. It’s not unethical to try to attract customers away from your competitors—in the marketing world, it’s called “competitive advertising,” and has been around for thousands of years.

Customers of competing ecommerce stores are some of your best leads. After all, they’re already qualified—you know they’re interested in what you have to offer. So how do you go about stealing your competitors’ customers and convincing them to try your products instead? It all starts with a competitor analysis.

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