Introduction

In designing your online store, it can be easy to overlook the checkout experience. After all, it’s not as exciting as those beautiful product pages you’ve carefully crafted.

However, customers are increasingly demanding a streamlined, simple shopping experience. In fact, global consulting giant PwC found that one in three customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions.

It’s not hard to see how checkout experience has a direct impact on your business performance. Getting it right can lead to higher conversion rates, fewer abandoned carts, increased customer satisfaction, and more loyalty and positive ratings. All this, of course, maximizes the revenue of your ecommerce business. But how do you get there?

The solution is a modern, frictionless checkout experience—one that proceeds smoothly so that shoppers become buyers without a hitch. In this paper, we’ll look at the ways you can evaluate your checkout experience and explore key factors of a modern checkout experience.

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