Performing a SWOT Analysis - Your Online Business’ State of the Union
Start an Online Business

Performing a SWOT Analysis - Your Online Business’ State of the Union

Here's how to make sure your store is in shape for the upcoming year…

Matt Winn
Top 5 Reasons Why People Follow Your Brand on Social Media
Social Media

Top 5 Reasons Why People Follow Your Brand on Social Media

Most businesses know the importance of a strong brand presence on social media, but many never think about the "why". In this epis…

Matt Winn
The 5 Most Important Goals of Homepage Design
Branding & Design

The 5 Most Important Goals of Homepage Design

Though you may not judge a book by its cover, you can bet that your customers are judging your online store by its homepage design.…

Matt Winn
A Guide to Dimensional Shipping & Reducing Shipping Costs
Operations & Fulfillment

A Guide to Dimensional Shipping & Reducing Shipping Costs

A big surprise to no one, shipping rates recently experienced another hike at the beginning of this year. The two major US players, UPS and…

Matt Winn
An Intro to Subcategories for Ecommerce Sites
Site Building

An Intro to Subcategories for Ecommerce Sites

Organizing your products in a way that makes sense to online shoppers helps them find and buy your wares. Check out this post for the basics of effectively setting up subcategories…

Matt Winn
Dropdowns, Checkboxes, or Radio Buttons? A Quick Guide to Displaying Product Options
Products & Presentation

Dropdowns, Checkboxes, or Radio Buttons? A Quick Guide to Displaying Product Options

How you display your product options can mean the difference between a click and a sale. We'll guide you in deciding which format is best to help your product pages convert…

Matt Winn