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Getting started with Google Shopping is quite the endeavor, especially when you log into your Google Merchant Center and see a growing red l…
Not so long ago, the world was simpler. Google and Facebook weren’t in anyone’s vocabulary, CPC was an illegal substance and if you wanted t…
PPC advertising is a great marketing channel to help increase brand awareness and generate sales online. However, as you begin to build your…
Let’s think of your marketing toolbox, or, in the spirit of fall, your marketing cornucopia. There’s this weird lumpy yellow gourd over her…
Almost all ecommerce sites are using some form of PPC (pay per click) advertising. It’s an effective way to reach individuals on many differ…
Pay-per-click (PPC) is a great medium to get the word about your ecommerce website out to the world. But sometimes the world can be a bit to…
Google paid advertising is important – whether it’s Google Shopping or PPC. Having a campaign in Google AdWords is a great way to get immedi…
Are competitors overshadowing your comparison shopping engine campaigns with predatory pricing? Here are 5 shopping feed tactics for success…
There's more than one way to get on the first page of search results, and that means having more than one strategy for making the most of pa…
