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With the different inbox categories offered by Gmail, it can be difficult to ensure that your marketing messages are getting read. Learn how it works and how to keep your marketing comms at the top…
After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…
A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…
A 5C marketing analysis is a great way to evaluate the situation your business is in—and a great tool to help you plan for the future…
Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…
Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…
You may have an effective email marketing strategy already, but it's important to constantly sharpen your efforts to better connect with your audience. Learn how here…
Check out these 10 best practices for sending the most effective abandoned cart emails…
Nowadays, customers have multiple touchpoints with a business throughout their consumer journey. Learn how omnichannel marketing works and what it means for the future of ecommerce…
